Information and communication innovation in outdoor advertising for more competitive business

COORDINATOR:
REKLAM CENTAR, a trade for the production of advertisements and printing services

PROJECT IMPLEMENTATION PERIOD:
01.07.2020 – 01.07.2021.

TOTAL PROJECT VALUE:
1,116,387.50 kn

EU CO-FINANCING:
409,311.50 kn

GENERAL OBJECTIVE OF THE PROJECT:
Increasing competitiveness and strengthening the market position of REKLAM CENTAR through the application of information and communication technology.

Improving business processes and modernizing business is an important factor in enabling the achievement of business goals. Project investment in the modernization of obsolete computer equipment, software and the development of an innovative system for geolocation advertising allows to increase the quality and capacity to provide existing services, but also to introduce new ones. The synergy of all elements, purchased or manufactured equipment and software and strengthened human resources, will increase the company’s competitiveness and create the preconditions for further growth and development.

The project is co-financed by the European Union from the European Regional Development Fund